In India, a professional blogger can earn up to $10,000 every month. On average, a blogger can earn between $300 and $400 per month. Celebrity bloggers can earn in the range of $20,000 to $30,000 every month. Blogging has emerged as a serious profession for many people in India over the last few years. But how easy is it to make money from blogging in India?
Some of the professional bloggers earn even more than the annual income of employees at the executive level. Today, blogging is growing at a fast pace and is being regarded as a mainstream profession. So, if you want to know how to make money from blogging in India, you have come to the right place. Here are the top 15 ways to make money from blogging in India.
How to make money from blogging in India?
1. Provide your services
If your blog has some useful and informative content, it can be easy to target web traffic to it. You may provide paid services to your online visitors. Many bloggers have a “Work with me” section in their blogs. For instance, if your website is on finance, you may offer 1:1 financial consulting services to your visitors individually for half an hour and then charge for it.
Payments in India can be accepted in different ways. You may ask to transfer the money to your bank account. Alternatively, you may take the help of a payment gateway and ask the clients to pay using it. The payment processor may charge a tiny percentage of your total earnings.
2. Ad Networks
There are various popular ad networks from where you can also generate earnings. Some of these are as follows:
· Google AdSense
· Facebook Audience Network Ads
· Apple Advertising
· Yahoo Network
Out of these, Google AdSense happens to be the most popular one. In case a blogger has an approved Adsense account, they would simply have to copy a code on their site’s backend to start displaying the ads. As a blogger, you earn money every time the visitors click or see their ads. The monetizing strategy is suitable for informative blogs with high traffic, considering Google AdSense only deposits the amount into your accounts once you have crossed the $100 mark.
3. Sell info products
This is another popular way to make money from blogging in India. In case there is an existing audience from social media following or an email list, you may contemplate designing and selling your info products. A course or an ebook is an example of an info product. If there is a proper system in place, it is not a tough job to get the right people and pitch your products at the correct time.
Info products with low ticket sizes, especially $50 – $200, encourage impulse purchases considering users are always looking at ways to enhance their knowledge. The info products could be anything from an e-book to a self-paced online course.
4. Affiliate Marketing
Affiliate advertisements can be one of the finest ways for making money through blogging. A single sale can fetch you more money as compared to a click on an ad. Affiliate marketing is something many bloggers are into these days. If you are looking for a list of affiliate marketing programs in India to monetize your blog, we have an exhaustive list that you should definitely check out.
A great advantage of being engaged in Affiliate marketing is that the technique can be used on any blogging platform like LinkedIn, Medium, Squarespace, or Wix. You have to simply share the unique affiliate link of your recommended product. Every time a person buys a product, you can earn a large commission on the selling price. The affiliate commissions earned per sale can range from anywhere between 5% to 30%.
5. Sponsored Posts/Products
If your blog has some authority and has also started getting web traffic, offers may come up for writing sponsored blog posts or reviewing products for money. There are many situations when the person who pays you for the sponsored articles or posts may need backlinks to their clients’ or their sites. Such backlinks can assist them in getting better ranks in search engine results.
Sponsored posts are usually priced based on the organic traffic and authority of the website. You could earn anywhere between $50 – $150 for every sponsored post published on the site.
6. Native advertising
Native advertising uses paid advertisements, which match the function, feel, and appearance of the media format where they appear. You will often come across these ads in social media feeds. They do not look like advertisements contrary to banner ads or display ads. Native advertisement is another popular technique to earn money from blogging. In native advertising, a blogger blends a marketing message for their advertiser in such a manner that it appears editorial instead of an ad.
You can consider these native advertising solutions to augment your earnings from blogging:
· Adsense as it also has native ads
· Outbrain, which offers high-quality native ads
7. Upsell to the existing customers
You will agree that it is simpler to sell those people who already rely upon you and are your existing customers. In case you have any info product such as a video course or an Ebook, you may create other products. Your existing clients will find these relevant and useful. Offering personal coaching is another good upsell. It could be group or one-on-one coaching.
8. Launch online courses
You may have certain questions in your mind. These may include the following:
· Can a video course with a duration of 1-2 hours be created?
· Is it possible to add the downloadable, checklist templates?
· Can your textbook be converted into a video format?
If the answers to all these questions are affirmative, it is an apt method for you. Today, technological advancements have made it easier to launch an online course. Simply integrate a learning management system onto your website and start selling your courses.
9. Use affiliate/products to retarget your existing audience
All visitors of your blog will not necessarily buy the affiliate product being promoted or the info product being sold by you. A sure-shot way of reaching out to them is to capture their emails. You can also re-target these visitors on social media networks such as Facebook with offers. For instance, you are selling an eBook and a visitor does not purchase it. You can retarget him/her with a relevant advertisement on Facebook.
10. Direct Advertisements
Direct advertisements are another excellent way to earn money from your blogs. For instance, if you have an established blog, you can directly connect with brands to place their ads on your site. Alternatively, you may enter into a partnership with agencies for doing the same.
11. Conduct online and offline workshops
In case you enjoy a good number of followers for your blog, they consider you as an expert in your niche. For instance, you may organize paid workshops, as well as, use your blog for getting registrations.
12. Make money from social media networks
The sky is the limit as far as your earning potential through social media networks such as Twitter, Facebook, and Instagram are concerned. For instance, people with a big follower base can collaborate with beauty, fashion, and lifestyle brands on their Instagram page.
13. Start a paid community/newsletter
Do you have a large number of returning visitors on your website? If yes, you may begin a paid forum or email newsletter. You may also charge a monthly fee, a yearly fee, or a one-time fee from these people. There can be 2 different ways paid newsletters can be used for making big money:
i) Ask for an onboarding fee to discourage freeloaders- While being a freeloader is not wrong, you would want to have people who show seriousness in what you have to offer. So, it is better to ask for a fee to start with.
ii) You may charge a regular fee (yearly/monthly)- You may wish to share some exclusive content with those people whose names appear on your list. You cannot and should not share a rehashed form of your clips or blog posts. Also, consistency in sending this newsletter plays an important role.
14. Video blogging on YouTube
It is another increasing type of blogging where the video bloggers speak about and show their daily life, as well as, create a community. Vlogs are very common and popular on YouTube and popular video bloggers can earn a lot of money. A few popular topics for video blogging include:
15. Organize campaigns for many brands
The tactic is ideal for any established kind of blog with a large audience base. The blogger could assist brands in reaching their target audience by organizing campaigns for them. The objective can be achieved by paid Ads, running webinars, making videos, and doing brand collaborations.
Those days have gone by when bloggers could only rely on AdSense to make money from blogging in India. In case you were not aware of the various ways to earn money from blogging in India, it is time to follow one of the above-listed techniques. Are you a beginner and want to start today? You may initially opt for sponsored content instead of Adsense as the latter does not pay well. So, take the first step now and you will soon see a light. Do not be anxious about the fast buck if you are serious about long-term outputs.