17 Best CRM Software for Small Business in 2022

Every successful business values its people- its employees and customers. And CRM software helps you achieve exactly that. How? A good CRM enables your employees to manage the day-to-day client interactions better. This ensures a better client experience, and when that happens, you earn life-long clients. And you know, that is what makes a sturdy business. So, here are the 12 best free CRM software for small businesses.

But before we learn about the 12 best free CRM software for small businesses, here is what you mean by CRM.

What Is A CRM Software?

CRM software is an acronym for Customer Relationship Management software.

A CRM stays with you for the whole lifecycle of your customers. Yes, from the very time you entered their contact as a lead to their become your brand advocates, CRM is with you.

It manages your contacts, helps you run email campaigns, schedules and notifies appointments, prompts for follow-up, shows sales insights and forecasts, and much more!

By now, you realize how much a CRM can aid in keeping your customers happy. But many people wait to scale before they start using a CRM. Though#1:  that should not be the scenario. If you ask us, it is never too early to start using one. And after all, there are tens of free CRM that can work magic for your business.

How Can A CRM Software Benefit Your Business?

Below are the top 5 ways CRM software can help your business:

#1: Better Data Organization

Store all your contacts, leads, and customers in the CRM. It maintains entire profiles of these people. So, whenever you need to contact them or see where they stand in the customer lifecycle, ask your CRM!

#2: Better Communication

A CRM helps you communicate better. Customers want that sales reps arrive on time on appointments and follow up during the sales process.

And a CRM helps achieve that. It sends notifications about upcoming appointments and follow-ups.

Also, it provides email templates and the ability to analyze email campaigns.

#3: Share Information Selectively

Your sales reps need sales data to function optimally. But you need not share everything with everybody. With the help of CRM, you can transfer data selectively

#4: Do Not Miss Out On Leads

The new technology allows you to push customer data from the website to the CRM.

Say the customer fills out a form or even a newsletter subscription, this data is pushed to CRM. And CRM also allocates this data to a sales rep. Now, the salesperson will be able to contact and follow up with this visitor and increase sales.

#5: Be Aware Of Your Numbers

CRMs also do sales analysis and forecasting. With the help of which you can see your business’s sales performance.

Also, your sales team can see individual stats of their targets.

So, a CRM can add value to your business in these and many more ways!

What To Look For In A CRM?

There are many free and affordable CRMs for SMBs. But there are only one or two that exactly match your needs. So, below are a handful of questions you must ask yourself before finalizing your perfect CRM.

Is the software user-friendly?

This can be a top priority. As if it is hard to navigate, would your employees really be using it? And if not, then what is the use?

Does the software stores information in the cloud?

If it does, then your employees can use any device from anywhere and still access the information. This can give a significant boost to your productivity.

Can it do sales funnel management?

You should be able to know precisely at which stage of the customer lifecycle each client is.

Does it integrate with other tools?

One CRM cannot do everything. Another integrated tool can increase the productivity several times.

How is the customer support?

You might not have an IT department. Thus, a CRM with good support is always a good idea.

Does the USP of the CRM match your business needs?

Every CRM has its unique selling proposition. And you should know which one is suitable for your business needs.

So, now that we have got the hang of CRMs let’s see which ones are ideal for your business!

12 Best Free CRM Software For Small Businesses

#1: Freshworks

Some of you would not be able to recall this name from memory. And the reason is that they were previously named Freshsales and now have gone through significant changes to become Freshworks.

But the good news is, they still offer a free plan which offers unlimited contacts storage and unlimited users.

The USP of Freshworks is that it allows its users in-app calling. This CRM is great if you have an outbound sales team that makes calls all day round.

Apart from calling, the basic version also includes Kanban pipeline, tasks management, activity timelines, and data transfer from other CRMs.

Furthermore, they have got mobile apps as well and also give a chat widget for your website.

They genuinely care, don’t they?

But, then nothing is perfect. And so is Freshworks. They do not have any integrations in their free plan, not even emails.

Lastly, Freshworks has put a responsive 24/7 support over chat, phone, and email.

Pricing: Free for unlimited users.

#2: Zoho

You start a business with a vision to make it big. But as your business grows, its needs also change. And Zoho is the ideal CRM that evolves with your business.

Zoho’s packages start with a free version. So, let’s see what’s in it for you?

First of all, it has deal management, task management, and a limit of 5000 records. They define records as the contacts and accounts you have. Deals, campaigns, and several other modules are also seen as records.

You can always increase your record limit by upgrading the plan.

Its free version has two beneficial integrations: Campaign and SalesIQ.

Using Campaign, you can create contact lists and then use these in emails and social accounts. You can unlock more advanced features with higher versions.

And SalesIQ enables you to provide live chat functionality to your website visitors so that you can answer their questions as soon as they land on your site.

Furthermore, it embeds a code in your website which tracks who visited your website and keeps a record of it. This maximizes your leads, lead retention, and conversion.

Pricing: Free for three users

#3: Hubspot

Only one word for Hubspot- a mammoth app.

Hubspot is for you if you need to use too many apps. And by too many, we mean over 600 apps for different version levels! And a free version also gives you access to around 150 apps in all possible categories.

What’s more, Hubspot is forever free, can support unlimited users, and provides almost one million records!! These records comprise deal tracking, live chat/chatbot, landing pages, essential email marketing, and tickets for customer support.

Hubspot truly lives up to the expectation of- Pay As You Use.

The massive amount of integrable apps make any marketing or sales task a cakewalk. It not only increases productivity but sales and improves customer relationships.

Hubspot takes customer support seriously, and they start by giving setup guides and resources for help with every app you want to integrate. But you would mostly not need it. Hubspot is very easy to learn.

Pricing: Free for unlimited users

#4: EngageBay

EngageBay is a one-stop solution for all your business needs. Yes, it is one of the rare CRMs that gives so many functionalities in their free version.

The app allows 1000 contact records with a 360-degree view. This 360-degree view makes accessible activities, tasks, emails, deals, notes, chats, workflows, events, and many other touchpoints. This overall view of each contact gives your sales team a profound insight. They are prepared to deal with the client as it wants to be handled. Also, the client doesn’t need to repeat itself every time.

Another rare feature for a freemium is making customized pipelines for different sales processes and products. After all, other products have different marketing strategies.

The marketing suite has excellent features like forms, lead scoring, popups, landing pages, email templates, newsletters, and more.

The social suite allows you to add and monitor all your social platforms. Perse, see all your Twitter feed, mentions, and retweets on a single page.

The features are endless. But do not forget EngageBay also offers essential support management too.

Too many features, right? Because as we said, it is an all-in-one app.

Pricing: Free for five users

#5: Bitrix24

Bitrix24 is again one of the best free CRM software for small businesses. Choose it for unlimited users and contacts. Though Hubspot also provides nearly the same thing, but maybe if you do not aspire for something that complex, you can go for Bitrix24. Furthermore, its additional features complement its unlimited user and contact aspect.

Because you have unlimited users, you can let your entire team join you. But remember, the permission for viewing and making changes by other users is with paid versions.

Bitrix24 has an Activity Stream feature. It allows your team to chat internally, make company polls, assign tasks, and make team announcements.

Further, the Workgroups feature lets you make private or public spaces like a micro-team for a specific reason. Workgroups can be used to collaborate on work, share calendars, assign tasks, etc.

Team collaboration features combined with unlimited users capability enable your team to function more effectively.

Pricing: Free for unlimited users

#6: Insightly

Insightly is great for project management. But it is an even better match if you need to manage projects as well as relationships. Though, Insightly is free for only up to two users.

So, its offerings are lead routing, customer management, workflow automation, and sales pipeline tools.

But its main structure is built on the foundations of the ‘relationship linking’ concept. In simple words, this means that it links all the interactions between your company and its customers/leads. If a customer has more than one interaction, it will connect the data of each of them through easily viewable records.

Yes, records. Linking records makes it possible to achieve this relationship linking concept. These records show all the information and interactions of all your contacts in the business by capturing cross-channel data. It shows who knows who, and who has interacted with whom, and when this interaction happened.

But the beauty of Insightly lies in its simplicity. It shows all this data in a very easy-to-understand UX.

Pricing: Free for two users

#7: Agile CRM

Again one of the best free CRM software for small businesses, Agile CRM is another all-in-one CRM. It offers sales, marketing, and customer service features. But its USP is certainly its extensive marketing features. And also, it is rare to find such good marketing features in a freemium CRM.

First of all, it lets you create and manage marketing campaigns. Mainly, you can set if/then branching rules to move a contact in your workflow. The CRM automatically drops these contacts in the workflow whenever a trigger occurs. Say a website visitor filled an online form.

But since this is a free version, you get only one marketing campaign with only one trigger. However, you have the freedom to delete or change the campaign as per the needs.

Further, Agile can also help you catch leads by using a form and its in-built landing page builder. Other ways to capture leads can be to create premade or custom-made popups—these prompt users when a trigger occurs, like when they scroll a particular page, etc.

Agile can hold only up to 1000 records but unlimited deals. Each contact is a record and shows a lot of information about the user. Also, every contact has an Activities section that shows all the sales, marketing, and service-related data.

Lastly, there is a ticketing service option as well! See? As we said, it is an all-in-one CRM.

Pricing: Free for up to 10 users

#8: Apptivo

Apptivo is best known for its customization capabilities. And why Apptivo? Because it extends many premium features in its free version.

Its contact management automates updating contacts in the CRM. It automatically imports contacts from emails and websites.

Furthermore, it offers lead and tasks management features. But what sets it apart from other CRMs is the other app in the Apptivo ecosystem- supply chain and tracking. It also houses apps for HR management.

And lastly, Apptivo has good customer support but only via email.

There are a few downsides to this CRM. It lacks workflow automation and deal management. And most importantly, it does not allow third-party apps. Another huge drawback is that it is the only CRM in the list that does not has mobile apps in the free version.

Pricing: Free for three users.

#9: Streak

One of the best free CRM software for small businesses, Streak is a CRM with a twist. It works from your Gmail inbox!

But since its free version allows only one person. So, if you are a sole proprietor or, say a freelancer, and want to manage your work out of your Gmail, Streak is worth trying.

The Streak comes in the form of an extension. And when you download this, you see an orange icon in the top right corner. Click on it to bring down settings, integrations, and help, etc.

Streak can help you manage contacts, deals, and projects. How? Add contacts from emails to the leads and pipeline. Once done, all the emails from this contact will be color-labeled as a lead and deal. And other details like tasks, activity, etc., are found on a column on the right hand.

Streak also helps you make customized pipelines.

Pricing: Free for two users.

#10: SuiteCRM

The last CMR on our list, SuiteCRM, is open-source software and has sales, service, support, and marketing modules.

The mention of open-source CRM indeed makes it feel that it will have a higher learning curve and more setup time. But to the contrary, it has a lower learning curve and set up time than other open-source software.

It flaunts a real-time dashboard that provides the freshest stats and info about project statuses, revenue, expense, and pipeline metrics.

The best part is that being an open-source CRM, it can connect with many apps on the web. And also can work on virtually any OS out there- Windows, Ubuntu, OS/X, Android, iOS, etc.

But there are drawbacks as well. SuiteCRM’s support is relatively weak as its community is the only source. Also, it does not offer any ERP software integration. So, if you want a one-stop solution, SuiteCRM might not suffice you.

Pricing: Pure SuitCRM is free.


A CRM is not a tool but a strategy. It helps you refine your workflow and every other process of your business. It ensures that you do not lose any leads and helps convert as many leads as you can.

Apart from just customer relationships, it ensures the smooth working of your teams. And complemented with so much analytical data, you make better strategies. Thus, a CRM is a crucial step towards growth.

And finally, it is never too early or too late to incorporate a CRM. All that matters is that you start at the earliest. Even a freelancer can also benefit a lot from a CRM.

We hope this info about the best free CRM software for small businesses was helpful. And if there are any suggestions or doubts, please leave a comment below. We reply ASAP.

As a business owner, you know how important it is to nurture new leads and strengthen relationships with the current client base, as this is how you grow your business! And good CRM software helps you achieve this. So, if you too are interested in trying out a CRM, here is a list of the 17 best CRM software for Small Business (SMBs) in 2022.


What Is A CRM?

CRM stands for Customer Relationship Management Software. As is quite clear from the name, it helps you manage your customer relationships. So, why is this important, and how does a CRM achieve this?

First of all, as your customer relationships improve, you convert more leads into customers and existing customers into your brand advocates. With so much competition, sales nowadays are made depending on the trust you instill and the brand’s perception in the minds of customers. A CRM helps you achieve this.

So, how does it exactly does this magic?

Its many features make this possible:

#1: It improves data organization

You can upload all your contacts, leads, and customers in the CRM. Now, track the journey of each of your leads becoming a customer and customer becoming a loyal advocate. It is also easier to analyze how many leads got converted and so on.

#2: Enhanced Communication

A CRM also manages the appointments of your salesmen. A good CRM will send a notification reminder to your salesperson before the appointment.

Also, CRMs have email templates you can use to streamline communication. All your employees can use a standard email template to maintain the brand image.

#3: Share Sales Info Selectively

CRM allows you to share your sales data, like the details of the customers, their journey, salesperson’s targets, etc., with your sales team. And you can decide how much each of them has access to.

#4: Know Your Numbers

Last but not least, it shows each of your salesperson their targets and how much they have achieved so far. Being able to access these numbers gives them the motivation to realize their targets.

Also read: What is a CDN and What are The Benefits of CDN (Content Delivery Network)

Also, the team lead can analyze the numbers and take measures accordingly.

There is a lot a CRM can do for a small business. Many businesses have reported a tremendous improvement in their follow-ups and thus healthier customer relationships.

Which CRM Is Good For Me?

There is an ocean of CRM software available. And finding the right one is like trying to find a needle in the haystack. But here are a few questions you might ask yourself to try to understand your requirements.

Question 1: Is the software easy to understand and use?

In practical terms, you won’t use software that isn’t easy to use and thus would not reap any benefits out of it.

Question 2: Is the software cloud-based?

Your sales team should be able to access the data through any device, be it their laptop, smartphone, or anything else.

Question 3: Does it maintains a profile of every lead separately?

The software should maintain a profile complete with name, email, phone number, social profile links, etc. This will enable you to contact the person when needed and analyze whether the person fits your buyer persona.

Question 4: Does it allows you to control which data is shared and which is not?

If you hire salespersons, then you should be able to control which data can be accessed and which not

Question 5: Does the software allow pipeline management?

If you possess a sales team, you must have a sales pipeline that involves sending emails and maybe giving a welcome call, etc. Your software must prompt your sales team to act on these steps so that no step is missed and customer relationship improves.

These and many other questions together will help make your final decision. And to help you out, we have below a list of the 17 best CRM software for SMBs (Small Business).

Top 17 CRM Software For Small Business (SMBs) in 2022.

#1: Salesmate

Salesmate is an easily scalable and flexible choice that complements your business’s growth. Its USP is letting you make calls from within the system. You get a  tool-free virtual phone number you can use to start calling your prospects and clients.

Why Salesmate?

  1. You can run your email campaign and analyze them within it.
  2. Prospect & lead engagement
  3. Sales pipeline & activity tracking
  4. Sales automation & sequences, etc.
  5. Easily sync with Google apps
  6. Sales forecasting
  7. Mobile app for iOS and Android
  8. Integration with Gmail, Drive, Zapier, RingCentral, Wufoo, Slack, PieSync, ClearBit, etc.
  9. Shared team inbox somewhat like Whatsapp groups

Pricing: Starts at $12/user/month

#2: Insightly

This CRM works best if you have a multi-level organization. It focuses on managing your projects and tasks better with the help of its built-in project management and delivery system.

Why Insightly?

  1. Lead tracking and routing
  2. Workflow automation
  3. Project management and delivery
  4. Tracks emails
  5. It has a mobile app for both iOS and Android
  6. Flaunts integrations with 25+ tools
  7. And you can still build and deploy custom apps

#3: Pipedrive

Pipedrive is with you as you scale and grow your business to new heights. It has 100+ integrations to help your business as it gets more complex.

But as the name says, its USP is pipeline management. So, if that is your primary requirement, go for Pipedrive.

Why Pipedrive?

  1. Pipeline management
  2. Activity and goal tracking
  3. Sales reporting and forecasting so that you know the numbers
  4. Mobile app to use across iOS and Android
  5. Workflow automation
  6. 100+ integrations like email, Plecto, Toky, Pipechimp, GetAccept, and so on.

#4: HubSpot

Hubspot is one of the best CRM software for Small Business (SMBs). And its mantra is, ‘pay for what you need.’ So, it has a free version and a paid version. The free version is sufficient for small businesses, while you can scale to the paid version as per your needs.

Why HubSpot?

  1. Marketing automation
  2. Social media and SEO strategy tools
  3. Blog and content optimization
  4. Email tracking
  5. Team email
  6. Email signature
  7. Live chat
  8. Gmail and Outlook integrations
  9. Predictive lead scoring
  10. Recurring revenue tracking
  11. A/B Testing

#5: Freshworks

Freshworks, also previously called Freshsales, identifies your websites visitors and adds them as sales lead to the CRM software. It also groups them in different customized pipelines. Now, you can assign these leads to the right sales reps and enjoy conversions!

Why Freshworks?

  1. Built-in calling system like Salesmate
  2. Real-time track of visitors
  3. Lead scoring and assignment
  4. Visual sales pipeline and deal management
  5. Contact management
  6. Email sync and tracking
  7. Smart analytics and forecasting

#6: Salesforce

Salesforce is by far one of the most popular CRMs out there. Though it is more common with larger enterprises, it also has a lighter version called Lightning Essentials Package.

Why Salesforce?

  1. Contact management system
  2. Workflow automation
  3. Lead management
  4. Opportunity management for more conversion
  5. Email integrations
  6. Data management platform
  7. Google marketing platform
  8. Sales forecasting and analysis
  9. Email integrations

#7: Zoho

Zoho is again one of the best CRM software for Small Business (SMBs) that is mainly attached to big enterprises. But like Salesforce, it has simpler versions too, and the lowest one is free! And you should choose Zoho if your priority is lead management.

Why Zoho?

  1. Combine all your channels and have one organized environment
  2. Generate leads through connecting social accounts
  3. Live chat with website visitors and also visitor tracking
  4. Intelligent sales analytics and forecasting
  5. Zia AI, a part of Zoho, analyses data to give insights about trends, conversions, and deal closings
  6. Customization capabilities

#8: Salesflare

Salesflare is for you if you are a small to medium-sized B2B. And do you know the best part? You do not need to fill it up. It fills for itself, automatically!

Why Salesflare?

  1. Automatic contact management, i.e., info is gathered from public sources
  2. It records meetings and calls
  3. It automatically sorts and tracks files exchanged with customers
  4. Displays sales opportunities
  5. Auto-generated to-do lists.

#9: Agile CRM

You must have heard; God is in the details. Agile CRM is one CRM software that takes these details seriously. It has features for the minor task like document signing to biggies like marketing automation.

Also read: The Best 5 CRM Software for Small Business in 2022

But that is the problem as well. You have to pay for so many unnecessary features, and things get complex too. But some good news is that it is free for up to 10 users.

Why Agile CRM?

  1. 360 Degree customer view and contact management
  2. Built-in calling
  3. Workflow automation
  4. Allows making landing pages
  5. Track deals and set milestones
  6. Schedules appointments
  7. Email marketing and tracking
  8. Connects with social channels

#10: Capsule CRM

Capsule CRM is one of the best CRM software for SMBs (Small Business). It is ideal for lead assignments and team management. It gives a lot of importance to easy UI, sales pipeline, and tracking relationships. But lacks in campaigns and reporting.

Why Capsule?

  1. Sales pipeline management
  2. Organizes history, tasks, documents, and details of the contacts in a single place
  3. Task management
  4. Track sales performance and team performance
  5. Sales forecasting and analysis.

#11: Microsoft Dynamics 365

Microsoft’s Dynamics 360 is indeed a 360-degree coverage of sales and marketing team tasks. Its focus is on lead generation and sales forecasting.

Why Microsoft Dynamics 365?

  1. Sales forecasting and analysis
  2. Integrations with LinkedIn Sales Navigator, LinkedIn, Outlook, and many other Microsoft apps
  3. Sales productivity tools
  4. AI-driven sales insights that help boost sales

#12: Zendesk Sell

Zendesk sells focuses its operations on sales automation primarily. But it also gives priority to lead prioritization so that you convert more leads and have more sales.

Why Zendesk Sell?

  1. Contact management system
  2. Built-in calling and SMS
  3. Track emails
  4. Flaunts its integrations with Dropbox, Slack, MailChimp, Google Suit, etc.

#13: Copper

Like the G-Suit apps, Copper CRM is great if you want more productivity and task automation. How task automation? It reduces the need for manual data entry and increases productivity.

Why Copper CRM?

  1. Automatic data fetching for more productivity
  2. Contact management system
  3. Lead management
  4. Workflow automation
  5. Visual pipeline management
  6. Task management and alerts
  7. Sales forecasting reports and insights
  8. Integration with G-Suite, Zendesk, RingCentral, Xero, etc.

#14: Streak

Streak is one of a kind CRM. It operates from within Gmail. This means that you will find it easier to learn as you are already familiar with Gmail.

Why Streak?

  1. Contact management
  2. Deal management from within Gmail
  3. Task management and reminders
  4. Email tracking and bulk emailing
  5. Shows data with very interactive visuals
  6. Works on smartphones

#15: Sugar CRM

Sugar CRM mainly concentrates on sales and marketing insights and analytics, and sales forecasting. But it is a complete solution for Small Business (SMBs) and big enterprises. It has two modules, Sugar Professional for Small Business (SMBs) and Sugar Market for huge enterprises.

Why Sugar CRM?

  1. Insights and analytics on sales and marketing
  2. Sales forecasting
  3. Workflow automation
  4. Quotes management
  5. Easily customizable by users
  6. Has mobile apps too
  7. Connects social channels
  8. Manages marketing campaigns
  9. Project management
  10. Sales lead management

#16: Nimble

Nimble is an affordable CRM that helps you in pipeline management. Also, it has the very cool ‘Rules Engine,’ which allows predicting contacts and activities that match your behavior. And once you engage, it reminds you to stay in touch with them.

Why Nimble?

  1. Deal pipeline management
  2. Sales forecasting and analysis
  3. Contact management
  4. Message inbox and group messaging
  5. Provides email templates to maintain standards
  6. Email sync and tracking
  7. Activity and task management

#17: AmoCRM

AmoCRM is a CRM with a social twist. It merges all the channels, and you can check messages all at once. It is the best CRM for businesses that involve a lot of social media interactions.

Why AmoCRM?

  1. Keep a check on sales progress
  2. It tracks and helps nurture leads
  3. Manages tasks and notifications
  4. Smart sales analytics
  5. VoIP integrated calling
  6. Displays targeted ads
  7. It has a mobile app too.


In a nutshell, CRM is an excellent tool for achieving growth. But which CRM will help you achieve it depends on your needs, organization structure, number of employees, budget, etc.

Also read: A comprehensive list of 9 Best CRM Companies in the USA in 2022

So, these were our 17 best CRM software for (SMBs) Small Business. We hope you liked them. If you have any doubts or suggestions regarding any of the CRM, please drop a comment below. We will reply ASAP! Also, tell us which CRM did you find the most useful!

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